June 24, 2011


I've written a little about the economics of coffee before -- very little. Basically, I've noted that prices are trending up, and that such a trend has consequences. Well, this does appear a trend, and not a fad.

There is a quote at the end which offers hope, I think, or at least something like optimism. I'm going to assume you didn't read the entire piece (I didn't) and deliver the punchline here: "People who like good coffee are going to have good coffee."

Which means people need to keep making good coffee. People don't complain about high prices, so much as low perceived value. 

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