McDonald's is big business. And more and more, it's becoming big coffee business as well. The fast food giant boasts "premium roast" coffee (an ambiguous term, at best), and espresso beverages (prepared with the push of a button). But it's not about the quality; it's about the price, and the ubiquity.
That's the assumption, at least.
But Australia's McDonald's branch, despite doing good business, is promising to step up its game. There are the usual lines about better beans, a better blend, and renewed focus on the details. It's the sort of corporate speak you expect to hear, except for one line:
"McDonald’s will launch a richer, darker coffee blend and a national training program to train employees to be dedicated baristas."