Explaining a frittata to a customer:
"What is it?" he asked.
"Like, an, uh, egg brick with some stuff in it." I offered. Sensing that this was probably not the most appetizing sales pitch, I quickly tried again. "It's basically an omelet, only baked in to a square, rather than folded in a pan." Better.
He decided that he would buy a blueberry scone instead. Safe. And I had never described it to him as something you might use to build a chimney. Perhaps that helped too.
You should read Antique Bakery. The main character is the owner of a bakery who finds out that describing all the ingredients in the baked goods in a fluent manner gets everything sold. In addition to having attractive waiters in long black aprons. http://en.wikipedia.org/wiki/Antique_Bakery
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