March 5, 2012

The Future and Madcap Latte Art

I am sitting here, ready for work, wondering why, and for how long. Don't take this to mean that I'm seeking other employment - I'm not. I am, however, contemplating the future, because it's there, and thus worth thinking about.

There are machines that allow the consumer to push a button, and make a coffee, a latte, or whatever else they might like. These machines are themselves rather pricey, and the pods they use much more so. This is not an investment based on price (or quality?), but rather, convenience.

It's like these people never saw Terminator.

So is our job dying? It doesn't appear to be. While the "convenience" end of the spectrum is experiencing growth, so is the "quality" side. People want coffee NOW, but also, to enjoy it. Cafes can provide both services, giving access to already brewed pots, and ought to be staffed by people who rock.

If that sounds vague, it's because this is a difficult thing to put words to. So watch this video instead; it shows what I'm not telling.

Latte Art from Hybrid Media Co. on Vimeo.

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