January 5, 2012

Broadway RC Yirgacheffe, Good Food Awards 2012 Nominee

This isn't a review, so much as blatant publicity. I work for a shop that brews Broadway's beans. They're a Kansas City based roasterie that does things on a small scale, with spectacular results. They don't have the niche cred of Blue Bottle or Stumptown, or even local darlings PT's. But for my money (and I do order this stuff), Broadway is as good as anyone.

My personal favorite - as if you couldn't guess - is their Ethiopian Yirgacheffe. It's super clean, refreshing, invigorating. It's like a glass of lemonade on the front porch you probably never had. But as LeVar Burton reminded us on Reading Rainbow, don't take my word for it.

The Good Food Awards has placed Broadway's Yirgacheffe amongst their finalists. The criteria, in their words: The winners of the Good Food Award for coffee will be distinguished by exemplary flavor - sweet, clean, well developed body, balanced acidity and phenomenal aromatics. To qualify for entry, roasters and coffee farmers must emphasize fairness and transparency from seed to cup, and be using third party certified organic beans. Once again, coffee is leading the way towards sustainability.

Now there are problems with requiring third party organic beans. Mostly, there are a lot of companies doing great things with farmers who, for a number of reasons, can't get the certification. Sometimes it costs too much; sometimes there are logistical issues. But the emphasis is headed in the right direction.

This is good food - or coffee, in this case. But it's also good coffee. The taste is impeccable. But beyond that, you're supporting good people (I've met some of them, and worked with the company for a while now) who do things the right way. This isn't hipster idealizing; it's not quoting Michael Pollan and then sneaking off for a Big Mac. This is indulgence and ethics climbing in to bed together.

And I'm pretty thrilled that I get to serve it.

No comments:

Post a Comment